Blogs

May Mindset | Cotton On

High Winter

*Weather app serves single digits*. Instant thought: "I have nothing to wear." Bye in-between seasons. It's officially proper cold. We're seeking comfort — dinners with friends, long café catch-ups, making the supermarket aisle our runway. We're braving the outdoors—hikes, road trips, weekends by the coast with a toasty fire. Cosy states of mind and even cosier wardrobes. Living in all the layers.

005 CO24005 ADULTS MAY CAMPAIGN CMA STH 1800x1800
005 BODY MAY CAMPAIGN CMA STH 1800x1800

Womens

Textured Knits

KNITWEAR
Cooler days mean cosier knits. Fluffy. Chunky. Off the shoulder. Oversized. Slip on a sweater. Throw a cardi party. Big scarf energy. (You know the one). It's the season to layer like you mean it.


WIDE LEG JEANS
Make room for the fit on everyone's hitlist. Vintage blues. Smokey greys. Rigid denim or the softest feel ever. Wide leg jeans are the winter fave.

Mens

Crew Knit

JACKETS
The best new jackets to grab and go. Truckers. Bombers. Flight jackets. Plaid prints and teddy fleece lining. Faux leather meets real Top Gun vibes. Outerwear, unlocked.


KNITWEAR
You've heard of MVP. Now meet the MVL: Most valuable layer. Our pick? The Crew Knit. Lightweight but brings the warmth. Versatile. Solid colour options. Plays indoors and out. Win-win.

005 CO24005 ADULTS MAY CAMPAIGN CMA STH 1200x771 v2
005 BODY MAY CAMPAIGN CMA STH 970x630 v2

Body

Jackets & Ultrasoft

Our customer is slowing down after some busy long weekends. For those who are staying home & not going to Europe this year, they are instead planning coastal getaways and leaning into low impact workouts as they fully embrace winter. Think chilly morning sunrise beach walks before a morning studio class.

 

KIDS

Trackside Barbie & Hotwheels
Tee's & Fleece

Omg, Barbie & Hot Wheels are (finally!) here! The trend you've seen all over the 'Gram, made mini. Influenced by Netflix's 'Drive to Survive' and the F1 frenzy, a resurgence of motocross jackets and racewear inspired clothing with a Barbie and Hot Wheels lens to pull this together. Brb, we're having a moto moment. Bringing trackside energy to their day-today.'Cos they're always moving–real fast. Racewear that's perfect for the playground. (And running laps around you.) Equal parts comfy, cute and cool, too. Aka, the ultimate triple threat! It’s Barbie like you’ve never seen it before. Feeling pretty, looking tough. These ‘fits say: You can be both.


Hot Wheels is here, too with trackside inspired pieces, & graphics hand drawn by one of our very talented in house designers, in Geelong Australia. So, get in. We're living life In the fast lane.

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