THE CHERRY EDIT | MERCHANT 1948

Introducing The Cherry Edit - this season's most coveted hue.

A deep burgundy red brings a bold, modern twist to timeless silhouettes, reimagining classic styles with confident sophistication.

Crafted in premium leather and high-gloss finishes, The Cherry Edit elevates everyday essentials with rich depth and striking allure. From sleek ankle boots to elegant slingbacks and detailed heels, each design balances enduring style with a contemporary edge.

Versatile yet distinctive, these go-to silhouettes transition effortlessly from boardroom meetings to lunch meet ups, coffee runs to dinner dates. Offering polished confidence by day and refined impact by night. The Cherry Edit proves that classic doesn’t have to mean predictable — it’s bold, refined, and unmistakably modern.

Cherry Edit: 
Available in stores from 29th of January.

Credits: 
Photographer: Karen Ishiguro
Videographer: Olivia Lamb