Spring Collection here now!

The collection will be released in two chapters, which complement each other but offer their ownunique perspective and attitude. Together, they pay homage to the multi-faceted nature ofcontemporary femininity. The first drop conjures an air of ethereal bohemia. It offers a fresh take onSpring style, from festival dressing to city chic,all while paying homage to the icons of fashionhistory, with nods the sweeping blouses of iconic glam rock musicians and the fluidity andandrogyny of New Romantic styling.

“This season, we were inspired by different stages and moments of women’s lives and the richness offemininity. We wanted to offer exceptional pieces that bring energy and light. A sense of escape feltvery relevant: we wanted to play with a beautiful bohemia, rock icons and festival freedom,”saysEliana Masgalos, DesignLeadWomenswear,H&M